DAVID VOGLER
Executive Creative Director

SUMMARY

  • I make media you tap, swipe, scroll or binge.

  • I tell stories to get people to buy things. Even if they're not true.

  • Outstanding record of brand management, IP creation and monetization.

  • Proficiency in creative direction for entertainment, streaming video and pop culture.

  • Persuasive presentation skills with an ability to convert complex concepts into clear, compelling ideas.

  • Experienced in executive design for streaming, social, content marketing and direct-to-consumer.

  • I have 15+ years working for the most popular media brands in the world, including The Walt Disney Company, Hearst Corporation, WWE, Nickelodeon, NBCUniversal, and the BBC.

  • When I’m not working, I’m thinking about work.

EXPERTISE
Executive Leadership • Brand Creative Strategy • Key Art Marketing Design • OOH and Experiential • Social Media Platforms • Subscriber Acquisition • SVOD, AVOD and FAST • Content Creation • Stakeholder Management • Creative Mentorship • Design Direction • Digital Marketing • Concept Development • AI and emerging technology

PROFESSIONAL EXPERIENCE

New York Post Digital – New York, NY
Creative Director, 2024 – Present
• Lead brand vision for digital storytelling across new platforms.
• Launched original entertainment IP, new premium products and AI-powered mobile apps.
• Architect content ideas that fuel franchise growth and new initiatives.
• Connect editorial insight with product strategy to build new digital experiences.

BBC / BritBox – New York, NY
Head of Design, 2021 – 2024
• Lead design for BritBox, the industry’s biggest streaming collection of British TV.
• Created series launch campaigns for digital, social, OOH, television and experiential.
• Developed design style guides and workflows to ensure brand consistency.
• Introduced AI-assisted tools that increased efficiency and reduced costs by 25%.
• Partnered with product and marketing to align creative with audience strategy.

WWE Advanced Media Group – Stamford, CT
Vice President, Creative 2018 – 2021
• Built creative across digital, SVOD, broadcast, and live event platforms.
• Directed integrated campaigns that expanded WWE’s reach to over 1B global followers.
• Partnered with UX teams to upgrade and re-launch the WWE Network; later sold to Peacock.
• Oversaw brand photography, motion graphics, and visual systems for all products.
• Managed a 35-person creative team and streamlined workflows for faster delivery.
• Expanded original and documentary content output by 66% year over year.

Complex Networks – New York, NY
VP Head of Design, 2016 - 2018
• Joined Complex after Hearst-Verizon acquisition.
• Achieved a 60% increase in sponsorship sales by pivoting product from legacy print to video.
• Led brand and motion systems across Complex, First We Feast, and Rated Red.
• Generated a 5 million subscriber and 750 Million view increase for web series Hot Ones.
• Designed international distribution initiatives for Plex, iFlix, Hulu, and PlutoTV.

Hearst Entertainment – New York, NY
Executive Creative Director, 2013 - 2016
• Reported directly to the President, advisor to Hearst’s worldwide brands
• Incubated new digital products, AVOD, SVOD, video content and internal start-ups
• Directed new business product concepts for Hearst investments including Roku, Mark Burnett Productions, Vice, A+E Networks, Complex, BuzzFeed and Hearst Local Television

The Coca-Cola Company – New York, NY
Creative Director, 2012 - 2013
• Redefined Coca-Cola’s corporate site as a global storytelling platform.
• Designed a visual and motion system that increased engagement 68%.
• Guided creative teams and agencies to deliver consistent brand expression worldwide.

NBCUniversal – New York, NY
Digital Media VP Creative Director, 2006 - 2012
• Member of leadership team that incubated Hulu, a top five US video site within six months of launch
• Directed design and brand systems for USA, Bravo, CNBC and NBC’s Late Night franchises
• Collaborated with digital ad sales to conceive, pitch and win sponsorships.

EDUCATION
Pratt Institute – Brooklyn, New York BFA, Communication Design

INDUSTRY RECOGNITION
Frequent speaker and panelist at industry conferences, podcasts and colleges, including Carnegie Mellon University’s Human Computer Interaction Institute. Member of The Academy of Television Arts & Sciences.

CONTACT
Email: david@davidvogler.com
LinkedIn: linkedin.com/in/davidvogler
PDF Resume: David Vogler