Developed by Hearst Television, NowCast™ is an innovative new platform empowering local stations to serve their audiences like never before. Broadcasting directly into their native iOS app, the stations wrap their daily news broadcasts with real time "second screen" content. The system provides advertisers with new opportunities to connect with customers and collect user data. Learn More >
Periodically during live news broadcasts the 16x9 video proportions collapse into a standard 4x3 ratio. Within the added screen real estate the audience is presented with related content to the show. The user can access polls, maps, photos, video chat and real-time media that supports the topics of the stories. Custom interactive ad units related to the :30 spots enhances the advertiser message and captures valuable customer data.