Coca-Cola Journey

Re-imagined the Coca-Cola web site as Coca-Cola Journey a dynamic digital magazine and social media content hub. Pivoted from a traditional corporate PR tool into a dynamic entertainment destination. Surpassed the company’s metrics goals with substantial results in the first 6 months:

Facebook likes skyrocketed 36% • Twitter followers grew 68% • LinkedIn followers increased 42% • 4,316 articles by 669 authors published • 12,900 videos produced • 1,114,208,921 media impressions captured.