WAXS is best described as the "Hulu of extreme action sports." The new site design and creative philosophy positioned the brand to fill a media niche within the $7.48 billion extreme sports industry. Watched in over 24 million U.S. homes, wakeboarding, surfing, skateboarding, snowboarding, BMX and motocross sports is a lucrative market. This content can now be streamed, purchased and saved on the WAXS platform.

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