Clients include Google, Barnes & Noble, LIFE and Gannett. Currently working to re-imagine Time Inc magazine titles for delivery on the iPad and new media devices. Download the Time iPad app. Watch the future vision demo movie.
Provided creative leadership to NBCU's Digital Media Group and portfolio of web products. Leads creative and design direction for new digital products, internal start-ups, incubator businesses and site acquisitions by NBCU.
• Served on the initial leadership team that pitched, sold and created hulu.com, the acclaimed video joint venture between NBCU and News Corp. Hulu has been called "a trailblazing answer to how professional content can thrive on the Web."
• Produced robust pitches for internal C-Suite executives pitching to advertisers and senior leadership. Creative work secured lucrative relationships with major sponsors such as Amex, Walmart, Arby's, GM and Verizon.
• Established creative direction and prototype development for company-wide widget initiative across entire NBCU family of brands including NBC, Bravo, SyFy, USA Network, MSNBC, CNBC and Conan O'Brien's Horny Manatee.
As Creative Director at Modem Media, the industry's original interactive ad agency, David lead the team devoted to creating new products and marketing for AOL.
• Designed, built and formatted the Las Vegas City Guide site. Reconceived the city guide franchise with heavily trafficked and desirable ad inventory. Featuring a flexible page design, improved tools, fresh content, the site established premiere ad inventory slots.
• Re-created AOL acquisition marketing site. Delivered strategic approach and design execution. Considerably out performed previous site with a 30% subscriber increase in first four weeks.
• Designed AOL's first internet-ready video player solution. Built new interface, strategy and positioning.
• Additionally, Vogler served as the Creative Director for the massive site relaunch of SCANA.com, a $9 billion, Fortune 500, energy-based holding company based in Columbia, South Carolina.
• Lead a multi-disciplinary team to re-design the presentation layer, editorial voice and information architecture of BearingPoint.com, a global management and technology consulting firm serving clients in over 60 countries.
• Created social networking concept studies for Bono's (Product) RED initiative designed to raise money for the Global Fund investing in African AIDS programs, with a focus on women and children.
Recruited by investors to lead the creative direction of this bi-coastal web gaming company. Acted as lead creative consultant for new business development. Acted as sole rainmaker, bringing in clients such as Random House and TimeWarner in a challenging post-bubble economy. Oversaw daily operations, managed team of designers, programmers and project budgets ranging from $100K to $1.5 million. Entertainment clients included:
• Sesame Workshop: created preschool games that generated the most traffic on SesameStreet.com and have made the site the #1 preschool offering on AOL.
• Oxygen Media: hired, for an eight month consultancy, to develop brand continuity across media, including broadcast, product, print and online marketing.
• Comedy Central: Designed and launched The Man Show web site, which generated a buzz in the press and created a wave of successful media controversy.
• Random House: Led team that built Seussville.com, the official site for The Estate of Theodor "Dr. Seuss" Geisel.
• TimeWarner: hired by GM of TeenPeople.com to promote their division launch with viral marketing.
Developed and designed Nick.com, NickJr.com, NickatNite.com and TVLand.com. Sites considered the gold standard for web entertainment in the youth market. Work received a Webby and the Communication Arts Annual Award. Built department, hired team and led the redesign of Nick.com and NickJr.com, launching them into a leadership position as the Number One kid's sites on the Web (Media Metrix). Designed new registration system for Nick.com, resulting in 3 million new registrations per quarter. Enhanced functionality of Nickelodeon's suite of sites by adding streaming video, social networking and e-commerce solutions.
Recruited from Nickelodeon Online to create, develop and build suite of web products for the Disney's online division. Managed design staff that developed the original Disney's Daily Blast, the leading subscription site for kids. Developed the corporate identity for the online division, with direct input from Michael Ovitz and Michael Eisner. Created the D-Toy franchise to reach older youth market. Product line put a new twist on an established brand, increased traffic and generated mainstream press.